Plus you can use the traits of colour to assist you in your communication, for example:
- High contrast (dark and light) combinations are seen as more authoritative and powerful (they are yang)
- Low contrast (similar value colours whether, lighter or medium in value) are seen as more approachable (more yin)
- Brighter mid-value colours can make you appear more enthusiastic and energetic (yang energy)
- Highly tinted colours (more pastel) will make you appear more calm and nurturing (yin energy)
Every colour communicates something and much of colour psychology comes from nature, the world around us and our culture.
- Red is energising and stimulating
- Orange is friendly and fun
- Yellow is energetic and youthful
- Green is reassuring
- Blue makes us feel calm and trusting (and trustworthy)
- Violet is creative and spiritual
- White is pure and clean
- Black is mysterious and powerful
- Brown is down-to-earth and approachable
You have control over the colours you choose to wear, which means you have control over the messages the colours you wear send out.
How to Choose the Colour to Wear
- What flatters you and makes you the focus, looking brighter, more vibrant, energetic and alive
- How you feel, do you need more stimulation or calming today?
- Who you are communicating with? What is the reaction you want? Do you need to exude power or gain consensus?
I know that I often dress from the colour up. How do I feel? How do I want to be perceived? What do I want to communicate? The answers to these questions help me choose the best colour for me for each occasion.