The Thoughtful Wardrobe: What You Gain When You Buy Less

The Thoughtful Wardrobe: What You Gain When You Buy Less

You don’t actually need more clothes.  What you need is a wardrobe that works harder for you.  A wardrobe full of clothes that work seamlessly together, rather than separate outfits that you can’t split. Because more clothes rarely solve the problem. They usually make it harder to see all your options, even though having those…

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embracing your natural hair

Embracing Natural Hair Textures and Colour: The Shift Towards Effortless Authenticity

There has been a quiet but powerful shift happening. Women are stepping away from rigid beauty rules, harsh dye schedules, and high-maintenance styling routines. In their place, they’re choosing something that feels far more sustainable. Not just for their time, but for their identity. Embracing natural hair texture and colour is no longer a compromise.…

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flamboyant practical style

Balancing Flamboyant Style with a Practical Lifestyle

Melissa asked a brilliant question: “How do I go about balancing my natural flamboyance with the practicalities of being a mum of four?” First of all, there is absolutely no reason why you cannot have your natural flamboyance in your style. Being a mum of four does not mean your personality has to disappear. It…

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How Can I Make My Current Wardrobe More Stylish?

How Can I Make My Current Wardrobe More Stylish? One of the most Googled Style Questions

Stop Buying Clothes. Start Seeing What You Already Have. We’re looking into the next most Googled question about style: “How Can I Make My Current Wardrobe More Stylish?” If you go on social media, the answer will be to shop more.  Follow some influencer’s list (that they’re getting paid to promote) and supposedly your style…

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using your colour palette

How to Choose The Perfect Colour for Your Outfits

How to Use Your Colour Palette Without Feeling Restricted (or Confused) “Why can’t I ever find the right outfit in my colours?” A lovely reader asked me this recently,  and if you’ve ever stood in a fitting room wondering why something technically “matches your palette” but still feels off… you’re not alone. Let’s clear something…

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The Three Words That Will Transform the Way You Get Dressed Every Single Day

You Don’t Need Another Capsule Wardrobe. You Need Your Identity Revealed. You’ve tried the capsule wardrobe. You’ve bought the “investment pieces.” You have a wardrobe of basics.  You’ve followed the style rules. So why does getting dressed still feel like such a struggle and you still feel that you lack style? If you’re a woman…

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How to Build a Wardrobe of Outfits (not just basics)

A reader wrote to me and said, “My question is, how do I build a wardrobe of outfits instead of just basics?” And I love this question because it gets to the heart of why so many intelligent, capable women open their wardrobes and think, I have plenty of clothes, so why do I feel like…

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Imogen Going grey - my hair through the decades

How Your Colouring Changes as Your Hair Goes Grey

How Do Your Colours Change When You Go Grey? Susan recently asked me, “I’d like to understand my colouring now that my hair has turned grey.” And I know she’s not alone. Going grey isn’t just about hair. It’s about identity. It’s about visibility. It’s about standing in front of your wardrobe thinking, Why don’t…

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