You’re Not Buying the Bag. You’re Buying a Holiday from Yourself. Here’s a question worth sitting with before you tap “confirm purchase” next time: are you buying something because you want it, or because you want a feeling to go away? It sounds confronting. But understanding the difference is one of the most useful things…
Details
What are the key wardrobe basics I need? Type this question into Google and you’ll get the same answer fifty times over: a white shirt, dark jeans, a trench coat, a little black dress, nude heels. Pin it, buy it, you’re sorted. Except you’re not, because that list was written for nobody in particular. It…
Details
Have you ever put on a “wardrobe essential” and thought: why does this look so wrong on me? Not slightly off. Not just-not-your-style. Fundamentally, inexplicably wrong. Maybe it’s that essential white tee (that you can never find quite the right version of, and you just feel frumpy wearing it). If that’s happened to you, I’d…
Details
Do You Actually Suit Prints? (It’s Not a Matter of Taste — It’s a Matter of Physics) “I find prints tricky, I’m not sure about finding my preferred shapes and colours when trends don’t necessarily reflect them. My daughter says I should just wear solid colours and neutrals, but I like some prints,” wrote a…
Details
A delightful reader wrote to me with this query: “I can’t believe that it’s now been about 10 years since I started reading the blog and taking all of the programs and masterclasses, and I would still say that it’s some of the best money I’ve ever spent! “I turned 60 in March, and maybe…
Details
You’ve probably experienced this without quite naming it. You put on an outfit that’s perfectly “fine” – good fit, flattering colour, nothing technically wrong – and yet it feels a little flat. Then, on another day, you wear something with just a hint of sheen… and suddenly everything feels more elevated. Not overdressed. Not flashy.…
Details
Before You Buy a Single Thing, Do This First Patricia is 80 years young, and she wants to look fabulous again. After five years as a full-time caregiver, she wrote to me asking where to start. Her words: “By necessity, I fell into lots of bad personal care habits, and now I would like to…
Details
The final of my top 10 most Googled personal style questions is “What colours look best on me? I’ve been asked this question more times than I can count. In consult rooms, on comment threads, in DMs at 11pm from women standing in front of their wardrobes having what I can only describe as a…
Details
A lovely reader wrote to me with this fashion issue: “My height and build, which is petite, is my main challenge when it comes to shopping for clothes. Most especially trousers. I’ve bought crop trousers, however, the fit isn’t that good. Tops with V-necks or cro crossover dresses are a problem as the V comes too low.…
Details
Here’s a question I get all the time, and it makes complete sense that you’re asking it: “Imogen, I keep buying things I never wear. What is wrong with me?” Nothing. Absolutely nothing is wrong with you. But something very interesting is happening in your brain, and once you understand it, you’ll have a much…
Details
A lovely reader recently wrote to me with the following conundrum: “I have smooth, wavy hair, with textured skin and have read your post about how to wear texture when you’re naturally smooth, but as I’m the opposite, I wanted some tips on how to wear smooth fabrics when you’re textured.” Ways to Add Smoothness…
Details
I have been asked this question so many times I could answer it in my sleep. And honestly? That tells you everything. If “business casual” were actually clear, nobody would need to ask. Here’s the uncomfortable truth. “Business casual” and “smart casual” are not dress codes. They are dress code suggestions written by people who…
Details
Lois wrote to me recently with something I hear all the time: “I’ve got too many clothes and I love them all. I need to donate more and I can’t seem to cull them out.” Sound familiar? You’re not alone. Wardrobe overwhelm is one of the most common things my clients come to me with,…
Details
I had a question from Margie recently that I suspect a lot of you will relate to. She’s a Classic style personality living in Texas, where summer temperatures sit in the high 90s to low 100s Fahrenheit, which is roughly high 30s to low 40s Celsius for everyone else. She wanted to know: how do…
Details
You’d think finding a pair of comfortable pants would be straightforward. Something you can move in, bend in, sit on the floor in… and still feel like yourself in. But if you’ve ever stood in a fitting room wondering why everything either feels good or looks good – but never both – you’ll know it’s…
Details
The Most Googled Style Question That Isn’t Really About Style Have you ever typed into Google something on the following lines: How to wear [specific item] (e.g., barrel-leg jeans, sneakers, oversized blazer)… Every day, millions of searches are typed into Google that follow a familiar pattern. How to style a blazer. How to wear an…
Details
There’s a quiet assumption that trips a lot of women up – that feminine style and low-maintenance style sit at opposite ends of the spectrum. That if you love softness, detail, or a more romantic feel, you’re signing yourself up for effort, upkeep, and complexity. But that’s not actually what’s going on. What’s really happening…
Details
In our Top 10 Most Googled Style Questions, the next on our list is “How Can I Dress More Confidently and Powerfully?” It’s an interesting question, as research on confidence suggests that it comes from action and building skill. This is why just following the style formula of someone else, who is not you, won’t…
Details
There was a moment at Australian Fashion Week 2025 where it became impossible to ignore – underwear had officially stepped out from beneath the outfit and into full view. Lace bodysuits worn as tops. Corsetry layered over shirts. Silk slips styled as dresses rather than hidden foundations. And while it might sound like just another…
Details
Colour Is Not a Matter of Opinion. It’s a Matter of Science In the top 10 Google searches on personal style, colour is a hot topic, and searches by people wanting to know which colours match their skin tone have risen exponentially over the past few years. With the rise of AI tools, people have…
Details
You don’t actually need more clothes. What you need is a wardrobe that works harder for you. A wardrobe full of clothes that work seamlessly together, rather than separate outfits that you can’t split. Because more clothes rarely solve the problem. They usually make it harder to see all your options, even though having those…
Details
