Psychology of Colour – Red


psychology of colour red

Red has a physiological effect on us.  It stimulates and raises blood pressure.  It’s warm overtone makes it the most noticeable colour which is why it’s used to alert us – stop signs and traffic lights are two such examples.

Because of its stimulating effect it makes time to appear to go faster.

It’s the colour of attraction.  In fact, men will spend more money on a date with a woman who is wearing red.

It’s positive assocaations include power, passion and love, but it can be seen as aggressive and arrogant if used in too larger quantities.

Because of it’s association with the fight or flight response and the marking of exams with red pen, seeing red before a test will hinder performance.

One study found that tae kwando athletes are more likely to win olympic medals if they are wearing red uniforms over blue.  This is because red captures attention, thus the athletes in red get more attention from the judge, each move is more noticeable and scored more highly.

Did you know that in Russia, the word for red means beautiful!

Culturally red is the colour of luck. If you visit an Asian friend, take a present wrapped in red paper.

Red is a great colour to wear in a business meeting if you need to be the focus of the conversation, or if you are more introverted and want to ensure that your opinion is asked.  It’s also a skin enhancer and is fantastic at making you look healthy, particularly if you are very fair.  It draws attention, so don’t wear red if you are wanting to be an observer.

Red can appear arrogant in large quantities, so ensure that you balance it out with neutrals.


I'm not sure if it's for you but how would you feel if you learned all about the colours and styles of clothing that suit your individual personality, shape and style? Just imagine what it would be like when you can open your wardrobe and pull together fabulous outfits that make you look and feel amazing every day? If you'd like to stop wasting money on the wrong clothes and accessories plus join an amazing bunch of very special women also on their style journey - then my 7 Steps to Style program is right for you. Find out more here.

More from Imogen Lamport

My Summer Style and Co-hosting the Top of the World Linkup Party

Today is Australia Day, and it’s a day that is traditionally celebrated...
Read More


  • It’s interesting what you say as, in the days when I worked in an office, I would wear red if I had to be assertive at an important meeting, for example, and my colleagues would comment “Watch out! Sue’s wearing red today!”

  • Fantastic Info. Thank you Imogen.
    Never thought about traffic signals, and never knew about time going faster (??), spending more money on a date wearing red, aggression in too large quantities, no red before a test, etc. Amazing colour insights. Somewhere I learned NOT to wear red at a job interview (perceived as too powerful, too quickly), but YES to wearing red when asking the boss for a raise. ha ha ha!

Leave a Reply

Your email address will not be published. Required fields are marked *