Much of colour psychology relates back to natures. This is why the meanings are fairly universally recognized. There are always cultural influences, but we can all related to the meanings that found in nature.
Black and Dark Greys
Where are they found? Night time and stormy skies are what leap to mind. Black isn’t safe and friendly, black can be scary. We can’t see far when it’s dark, so we’re not sure what or who else is out there, it’s mysterious. When those big dark storm clouds loom in the sky we will often describe them as threatening, foreboding and intimidating.
The reason that black is used so frequently in business is to display power.
It’s so easy to see that we give darker colours more power than lighter or brighter colours. Dark colours are more serious. Bright colours more fun. Light colours more friendly.
Consider when to wear black – if you are shy and find social situations difficult, this is not the time to wear it. Instead wear a lighter or brighter colour as it will make you look more friendly and approachable, helping others feel comfortable around you. Need to have power in the workplace, this is the time to wear black or dark grey.
Want to discover more about other colours and how they communicate?