Building a More Sustainable Fashion World


It’s Earth Day which is a great day to think about how you can make your style choices more sustainable.   It doesn’t have to be about denying yourself of anything beautiful or non-organic and only wearing hessian sackcloth.  But instead, it’s just making some more considered choices about your choices.

How to Build a More Sustainable Style 

Become the Expert on your best colours, your figure flattery guidelines, your personality and its impact on your style choices

Acquiring knowledge about style and colours and what works for you is something we weren’t taught at school, and most of us have had to learn by hit and miss (and a lot of time spent reading blog posts here at Inside Out Style). 

Acquiring knowledge

  1. This is the biggest factor in becoming more sustainable.   
  2. The more you know, the better your choices will be.
  3. The better your choices are the less impact you will have on the earth.

The more knowledge you have on what works for you physically, what you really love and brings you joy and what fits with your lifestyle and personality as far as the colours and styles of clothes goes, the better your choices will be.  This is why I developed my 7 Steps to Style program as it gives you all the information you need to start making better decisions as well as gives you the confidence and knowledge you need to improve and claim your own style.

When you make great choices, your impact on the planet is smaller.  You’re not returning items that don’t work (and sometimes these can’t be resold and are then turned into waste) and you’re not filling your own space with garments that don’t work and become clutter for your emotional health as well as your physical space.

The Source

Find out something about the source of your clothing.  It’s not necessarily all bad that clothes are made overseas (maybe the fabric was also made in the same place so it has essentially not travelled as far), there are also large economies that rely on manufacturing and the people on these jobs to sustain their lives too.  

Buying local is great when you can, but that is not always possible.

The Fabric

This is one of the most critical aspects of sustainability as far as wear goes!  So often it’s ignored for information about the source of the garment.  If you purchase clothing made from highly blended fibres, they just won’t wear well and will end up as waste much sooner.

Finding garments and accessories made from materials that will last longer means that they are more sustainable and will be in your wardrobe and worn more.   I talk about good fabric choices in this episode of my Inside Out Style podcast. 

With shoes, think about the material they are made from.  Once they are scuffed can that be fixed or will it mark them forever?  If they can’t be “improved” are they really a sustainable choice?  Either you won’t wear them for fear of marking them, or you’ll wear and throw out more quickly.  

How Long Will Your Clothes Last Before They Wear Out?

Organise Your Wardrobe

If you can’t see it, you won’t wear it!   

Actually knowing what you have in your wardrobe, being able to lay your hands on it when you need to and then wearing all your clothes (not just a small percentage of them) will make your wardrobe a more sustainable place!

Spend some time getting your wardrobe in order – in a way that works for you.  I’ve got some recommendations, but you need to figure out what works for you and your lifestyle as well as your space.

Get rid of what doesn’t work – it’s more sustainable to send your mistakes to the thrift store for resale than it is to keep them in your wardrobe – as then someone else has a chance of getting good wear out of them!  If they still in fashion they will have a much longer life than if you’ve kept them for years thinking … maybe one day…

What if it’s not good enough to be worn anymore by anyone?  Well, why not find a recycling program – like Manrags is doing here in Australia that takes even your unwearables!

Small Space, Big Style

Alter Your Clothes to Fit

So often clothes are left languishing because they don’t fit quite right.  I am often told by women that they don’t want to spend money on an alteration as they feel that it’s wasteful, yet they end up with clothes they are not wearing because of this.

Answer me this?  

Is it more wasteful to spend the extra money on the clothes to make them fit you and then they get worn or to not spend any money getting an alteration and then never wearing the clothes that sit in your wardrobe?

Yes, you know it, even if you don’t want to admit it.  It’s much more sustainable and less wasteful to get alterations!   So if there is anything in your wardrobe that needs fixing in some way or other – get it out and just do it!

Alterations are Not a Sign of Failure

Revamp and Upcycle

Don’t love it how it is anymore?  Can it be revamped or upcycled in some way that means it will have another life?

4 Easy Ways to Revamp Your Jewellery

Shop Your Wardrobe

Rather than always going out and buying new when you’re feeling a bit bored or down, instead try shopping your own wardrobe.  Challenge yourself to create a new outfit each day from what you already own.  Do a style challenge such as Evolve Your Style which will help you get out of your style rut and has been described as life-changing (in a good way).


The Best Clothing Alterations Based on Your Body Shape

Shop Your Wardrobe First

How to Shop Your Wardrobe

How to Choose Fabrics to Flatter

5 Ways to Make More Sustainable Fashion Choices


 Building a More Sustainable Fashion World


I'm not sure if it's for you but how would you feel if you learned all about the colours and styles of clothing that suit your individual personality, shape and style? Just imagine what it would be like when you can open your wardrobe and pull together fabulous outfits that make you look and feel amazing every day? If you'd like to stop wasting money on the wrong clothes and accessories plus join an amazing bunch of very special women also on their style journey - then my 7 Steps to Style program is right for you. Find out more here.

More from Imogen Lamport

Don’t Waste your Money – O Shape

Most O shapes that I’ve met tend to feel self-conscious about their...
Read More


  • Hi Imogen- great post!! Your blogposts have been something to look forward to during this quarantine time. I recently posted a comment on an older blogpost of yours here: . But I am just now realizing that you might not get notifications for older posts so I am linking it here. I’ve finally found someone with similar Spring coloring as myself (Madeline Mantock) and it would literally be a LIFE changer if you could offer any insight of what you believe is her contrast level, color/value dominance, skintone+eye shade # on the chart, etc. No one in my family shares my coloring so it’s been a really rough road to realizing & celebrating my own coloring for what it is… darker people see me as pale and lighter people see me as tanned/warmer toned versions of themselves… some days I just have to muster up the energy to encourage myself!

    Thanks so much in advance for any help or tips you can offer! Sincerely, T

      • Thank you, thank you, thank you Imogen!! I greatly appreciate your guidance! That contrast + value dominance was exactly what I was missing. For building outfits, should Madeline (and me) do the lighter option of Med-High contrast or the darker option of Med-High as shown in your example: ? Especially if I can’t pull off deep autumn/winter colors and my best colors are Spring (which tend to be lighter in general).

        Also, I’m also trying get a grasp of where my coloring sits on your official chart- . What shade # are Madeline’s skin & eyes on the chart? Sorry to ask anymore question than I have already asked, but I see there limited info online for med-high level contrast, let alone W.O.C. spring types. Would love to figure this all out once and for all. Thank you again for all you have done! I’m already learning so much & I am beginning to fall back in love w/ fashion!

        • I’d say her eyes are about a 2 (not quite black but very dark) her hair a 1 and skin between a 6 and 7. Do the darker option of medium-high contrast – so think very dark with medium light.

Leave a Reply

Your email address will not be published. Required fields are marked *