Have you ever thought about how colours communicate? What is their mood and how does your mood influence the colours you choose? How about the energy of colours and what that expresses to the world?
This is the topic of this video discussion with Jill Chivers of Shop Your Wardrobe.
The Energy of Colour
The energy of colour comes from the psychology of colour and our associations with those colours.
Warmer overtone colours advance – and when we say warmer, we are talking about those colours such as red, orange, yellow etc which remind us of hot things (fire, the sun etc.)
Cooler overtone colours recede – and we associate these colours (blues, greens) with cool and cold things (cold water, the ocean, deep forests etc.)
How can you use this knowledge?
If you want to be more noticed, then wearing warmer overtone colours as it helps you to be seen more quickly and easily. The colours advance and draw you forward.
I use my clothes to do the ‘energy’ work for me, as an introvert I need to conserve my energy for the interaction rather than use it to attract attention or be seen. We also associate these warmer overtone colours with people who are naturally warmer and friendlier than those with cool colouring.
Colours can communicate for us.
As an extrovert, Jill likes to build quick connections and rapport with people and so her oranges and yellows are a great way to do this. When she’s doing her corporate work, she then wears lower contrast and darker colours and cooler colours so as not to be the centre of attention.
As we discussed in this video about how contrast communicates you can use this knowledge depending on how you want to be perceived in different parts of your life.
How We Can Use Colour To Communicate
When I need to ensure that I’m the centre of attention (such as in a teaching environment) I use warmer brighter colours (pinks and reds) to help me grab attention easily.
Some bold and dynamic people may need to wear the cooler overtone colours to help them from not overwhelming others. As an extrovert Jill is careful that when she needs to take a back seat she’ll lower her contrast levels so as not to be the focus of attention.
How About Your Mood?
Feeling flat? Think about adding a more vibrant colour in a warmer overtone. This can help give you more energy and lift you out of a less energetic space.
Want to just disappear and conserve energy and nurture yourself, then wear a lower contrast and cooler overtone colours.
Some days I like to add a warm bright colour to add energy and vibrancy to my outfit which makes me feel more exciting. Other days I’m happy to tone it down into a more neutral palette or with just a small accessory.
So you can see how easy it is to change your mood using colour too.