Why Personality is the Key to Style


Jill Chivers of 16 Style Types and I agree that personality is the key to finding and developing your style.  Most of the TV makeover shows only talk about body shapes and figure flattery, and that is important, but when you watch these shows, how many of the makoverees (yes I made that word up) continue on with the style they were given?  I’d be guessing few, as their personality wasn’t taken into consideration when the new look was put on them.   

Sure a dress or outfit may look good – but is it who you are?  Does it feel right on you?  Does it express who you are?  Listen to this podcast episode for more of our thoughts.



Personality is the Key to Style as Personality Tells You

Shapes and Styles

Do you like your clothes to be feminine and flared, or straight up and down? 

What’s the fit?

  • Tight
  • Loose 
  • Fitted?  

What kinds of fabrics do you prefer?

  • Textural
  • Stretchy
  • Woven
  • Shiny
  • Matte

Prints and patterns

What kind of prints make your heart sing?

  • animal
  •  florals
  • stripes
  • checks
  • abstract
  • geometrics

Colours and Colour Combinations

what kinds of colours do you enjoy wearing

  • bright and bold
  • soft and natural
  • light and pastel
  • neutral and understated

Accessories and Jewellery

What kind of jewellery do you prefer?

  • Shiny
  • Sparkling
  • Bold
  • Large Scale
  • Asymmetrical
  • Natural materials
  • Lots
  • Minimal
  • Traditional
  • Funky

There is a relationship between your physicality and what suits you, which certainly really help to make you look stylish, but in the end, that piece that is so important is how you feel in your clothing

True style comes when your clothes reflect who you are as a person, they support your personality as well as flattering your physicality.

Have you ever had the experience of being in a store and trying on an outfit, and being told it looks great, but you know that you’d never wear it.  It just isn’t you?  

The style may suit – for example – have a look at these pencil skirts.  If you’re an H shape, I shape, 8 shape or O shape this is your ideal skirt shape.  Yet which would you choose?  

Personality of pencil skirts - how your personality influences your personal style.You may look at this selection and love one and hate others.  You may love a few, you may hate them all!  This is why you need to know so much more than just your figure flattery rules!

This is your personality talking.  It’s telling you that there is something about that style, shape, colour, texture, pattern, scale, detail etc. that it’s just not right for you.  It doesn’t make you feel right on the inside, no matter how great it looks on the outside (and I love Rosina’s story which is a great illustration of this).

The refinement of our understanding of personality and its influence on style has been developed even more with our research and development of the 16 Style Types, the Style Type reports which give you an insight into your approach to style, and also our new program Your Type of Style, which helps you delve deeper into this topic of style and personality in a way that has never before been done.

The Physical Aspect of Style and Figure Flattery are Your Style Foundation

Understanding what suits you – the colours, contrasts, clothing styles and lines, where to add the details, where to keep free and plain, which proportions are best for you and all those other physical aspects of fabric selection (texture, sheen, drape) are important and form your style foundation.  You need to know them to start developing your style.

Then we layer your personality on top of this foundation.  This personality piece informs your decisions.  For instance, you’re looking at two scarves and trying to make a decision between them.  In the end  – which do you love more, they are both in great colours and contrast for you? Which speaks to your personality?  Which is part of your Style Recipe (which should be reflecting your personality)?  Is it the bohemian cotton scarf or the luxurious sophisticated silk scarf?    Both could work physically. The choice then comes down to what speaks to your personality.

Each of the 16 Style Types as a unique style pathway that you can rely on to guide you to make congruent style decisions that work with your personality and make you feel like the best version of you.  When you don’t take personality into account, you can feel like you’re wearing a costume or somebody else’s clothes.

Style expression decisions are many and varied – which is why personality is so important.  Knowing who you are and how you want to express yourself through your clothes allows you to tune out messages that are not right for you.  Those messages about the latest fashion colours and styles that may or may not suit you physically or suit your personality.  When you understand your style essence, your personality more fully, you get to choose what is right for you as a unique human being.

This is why I will not give you a hard and fast set of rules to follow, as it doesn’t take into consideration YOU!

This is why I recommend you take what I call the Viennetta approach to style as if it were a Viennetta icecream.  It’s a layered approach to style, and you get to select what goes in each layer.  Your version will be different from others and that’s what makes it right for you.

Layer Upon Layer Upon Layer – The Viennetta Approach to Style

What are the layers in your style made up from?

How do you layer all these elements of the style puzzle to create your style? 

Your individual needs and likes, your personality and physicality, your lifestyle, where you live – your environment – all these things will be important in informing your style choices.

There is no set of rules that say that your physicality = your personality. 

That would be ridiculous when you think about the different races of people existing in the world – for example, do all people from China have the same personality trait?  Absolutely not – but there may be many physical similarities!   

Not being true to yourself can make you feel truly uncomfortable in your clothes.

Here is the video with Miriam Margoyles that we mention in the podcast episode.



As much as it would be great to be given a formula that meant that you never had to think again about your style, there is no such formula.  Instead, it’s time for you to create your own layered style, and this will need to be updated over time as your life changes and you change and grow.

So now it’s over to you – who are you and how do you want to express your unique personality through your clothes and image?


Linking Up to: Not Dressed as LambStyle with a SmileThursday Fashion FilesAgeless StyleVisible Monday 


I'm not sure if it's for you but how would you feel if you learned all about the colours and styles of clothing that suit your individual personality, shape and style? Just imagine what it would be like when you can open your wardrobe and pull together fabulous outfits that make you look and feel amazing every day? If you'd like to stop wasting money on the wrong clothes and accessories plus join an amazing bunch of very special women also on their style journey - then my 7 Steps to Style program is right for you. Find out more here.

More from Imogen Lamport

For the Guys – Suit Lapels and Ties

I know that this blog is aimed at women, but I know...
Read More


  • Different fabrics in the same shape is really illustrative of the personality aspect. I had tried on a dress in one fabric and found it too classic; I had pulled the same one in another fabric and was about to not even try it on because of how the first made me feel, but the other fabric made the dress have a totally different personality, and it was a winner!

  • Thank you ladies for all your thoughtful opinions and wisdom as you teach women how to find their style and express their inner selves to the outside world via the style they choose and the clothes they wear. Your work is valuable and truly you both are so appreciated!

    Your style program sounds familiar to one that I have been researching called Dress Your Truth. Are you familiar with this style program? If so, what are your thoughts and opinions on it, and how would it differ from what you are offering in your style program? Thanks for your answers. I do appreciate your time in considering this.

    Again, thank you for all you do to give women confidence to find and dress their own style.

    • Hi Rosemarie
      I’ve not done DYT but I know it only has 4 types and it’s not based on any specific well known and researched personality typing system. Our program has 16 personalities and is using the well researched Myers Briggs types (developed originally by Carl Jung). Our program is unlike any other as it’s a melding of 20 years of experience creating personality type workshops (Jill) and my experience creating style programs. I would suggest these programs are probably like chalk and cheese! Check out this video too https://www.facebook.com/16StyleTypes/videos/1324869287679250/ which explains more about the program

  • Hey, Imogen! I was glad to see you address this as it’s a component that is crucial to creating an individual style, but most programs focus on color only. I’m a follower of DYT and have been very happy with the development of my personal style. Having said that, it’s a tool in the toolbox and I’ll check out your link.

  • This podcast was wonderful! I think you and Jill really got your point across about not pidgeon-holeing the different personalities very well here. It was a pleasure to listen to.

    • You want to layer the different elements of your personality – there are 7 personality dressing styles and it’s about taking the pieces of each of the dressing styles that work for you and putting them together in a way that works for you (not physical layering)

Leave a Reply

Your email address will not be published. Required fields are marked *