What’s a Personal Brand Anyway?
According to Amazon Founder, Jeff Bezos, “A personal brand is what others say about you when you’re not in the room”. It’s the impression others have of you, your personality, your competency, your credibility. Your personal brand is unique to you and is a combination of your skills and experience and how you present yourself to the world.
What is great, is that you have the opportunity to have some control over what people do say about you when you’re not in the room. Your style is the visual representation of your personal brand and what’s great is that you get to choose what you wear and how you want to use your image to communicate your personality which is integral to your personal brand.
These days recruiters and potential employers will search up candidates on social media as they want to get to understand what kind of person you really are (behind the CV) so realising that what you’ve put out on your own social channels is representative of your personal brand, and we’re not just talking about Linked In. It can influence whether or not you get the job, the promotion, and many other sorts of opportunities that may come up in your work and personal life.
You meet someone new and they will make an impression of you at that meeting, but then also how often do you check out their social profiles to find out more? Even if you don’t do this, others are doing it to you! Presenting a consistent image in your personal life, your work life and social life will all add up to a more believable and credible personal brand. The reality is, we all judge books by their covers (you can find out why here).
Nobody is expecting you to dress the same for all aspects of your life, but having a thread that ties it together (this is one of the biggest benefits of having a style recipe that works for your whole life) will help you express a great personal and identifiable personal brand that presents you in the best light. One that feels authentic and true to you.
To talk about the intersection of personal branding and personal style I was interviewed by Claire Bahn for her Powerful Personal Brand Podcast.
How to Use Your Style to Communicate and Express Your Personal Brand
Understand How Your Clothes Communicate
One of the concepts I’ve written a bunch of posts about that helps you understand how your clothes communicate is Yin and Yang, it’s such an incredibly useful tool to help you identify the elements of design in your outfits (and your physicality) and are communicating and therefore how you’re being perceived. You can use it to balance your physicality and personality, or just to decide how to express your mood of the day. It’s a non-verbal method of communication that is so overlooked, and is so easy to apply to your style.
Create Your Ideal Personal Brand Style
Do you want to define your style, figure out how you can express your personality through your style and build a cohesive wardrobe that works for your whole life? Then join my 7 Steps to Style program which walks you through the steps you need to take and gives you the style education you never learned which is why you struggle to put outfits together and are so easily frustrated shopping because you aren’t really sure what to buy as you don’t really know what IS you and what really works for you. If you’ve had enough of the hit-and-miss, and realised that folllowing someone else’s list of “this seasons must-have wardrobe items” is not the answer and just a waste of money, then join today and let me help you define and create your personal style that expresses who you are from the inside out.