Your Style Isn’t Lost. Every week, hundreds of thousands of women type the same hopeful question into Google: “How do I find my personal style?” They think they’re looking for a quiz or a Pinterest board. Or a deep dive into ‘capsule wardrobe essentials’ that somehow always includes a white button-down shirt and a trench…
How Do Your Colours Change When You Go Grey? Susan recently asked me, “I’d like to understand my colouring now that my hair has turned grey.” And I know she’s not alone. Going grey isn’t just about hair. It’s about identity. It’s about visibility. It’s about standing in front of your wardrobe thinking, Why don’t…
You love clothes. You’ve always cared about sartorially fitting into your environment and looking polished, but somewhere along the way, the world got more casual. Now, wearing what feels right to you can make you feel out of step. You’re not alone. Many women face the same dilemma: how to stay true to their more…
In This Video 0:08 If you could grant one wish, I wish you could find clothes to fit my shape or magically make 50lbs disappear. I hate shopping for clothes because nothing fits… I sew, luckily, so I have to alter everything: take up sleeves & shoulders and lengths on tops & pants. It’s…
Forget everything you were told about “power dressing.” The world is changing, and so is the way women express confidence. I grew up in the era (1980s) of the movie Working Girl, which, when Melanie Griffith’s character adopted a power suit, gave her the confidence to be seen as the boss. There are good reasons…
Have you ever heard a little voice in your head say anything like any of the following? I should hide my hips/thighs/tummy/arms/insertthebodypartyoufocusonhere I’m over 40/50/60/70 which means I can’t show my legs/decolletage/arms This is too dressy to wear out and about I can’t wear colour as it’ll make me stand out I can’t mix patterns…
The appeal of minimalist dressing, especially for intelligent, high-achieving women, lies in its promise: fewer choices, less overwhelm, and more trust in your own taste. A streamlined wardrobe isn’t about owning less for the sake of austerity. It’s about owning the right garments for you. The right colours, the right shapes, the right textures –…
Your body changes – that’s life. But your confidence doesn’t have to. If your tummy has softened with time and you’re finding your old styling tricks less flattering, it’s simply time to update what works. Learning to create flattering outfits for a tummy involves experimenting with fit, fabric, and proportion so you can dress with…
Jewellery is the icing on your sartorial cake. Accessories can elevate an outfit with ease, which is why I wanted to share two great videos on the 2026 jewellery trends. Now, if you’re like me and don’t throw out jewellery when it’s out of fashion, you’re in luck, as there are many trends that have…
Fashion is never just about fabric. At the highest levels of design, it’s a form of storytelling – often told through colour psychology in runway fashion. From Valentino’s saturated signature reds to the neon statements at Versace, designers use colour to shape emotion, perception, and meaning. The runway becomes a visual language. And colour is…
In This Video 0:10 I have too many clothes, and I love them all. I need to donate more and can’t seem to cull them out. How Many Clothes Do You Need in Your Wardrobe? Discover The Average Lifespan of Clothes and What You Keep Longest Even Though You Don’t Wear It Overstuffed, Overwhelmed,…
Having an organised wardrobe makes getting dressed easier and faster. It helps you create more outfits from what you own (shopping your wardrobe) as it lets you see what you have more clearly and easily. It’s not just the clothes that need to be organised and stored, it’s also your accessories too – from jewellery…
As an image consultant for over 2 decades, I’ve seen many wardrobes. Some tiny, some huge, yet there are recurring themes of things that all clients have felt better about after letting go of these items. Clearing out the clutter lets you see what you do have and gives a bit more space for your…
How to Stay Stylish in Scorching Heat When You Prefer a Classic Look Have you ever stood in front of your wardrobe on a sweltering summer morning and wondered how on earth you’re meant to look polished when the weather feels like it’s plotting against you? A reader in Texas recently shared this exact struggle.…
Start the New Year with Style That Finally Feels Like You Why now is the perfect moment to join Evolve Your Style with our 60% off sale! As we turn the corner into a fresh year, many of us start asking big questions about who we are becoming. How do we want to show up.…
Did you know that your brain may be the reason you’re not feeling or dressing as stylishly as you’d like? I’m not kidding. There is a high likelihood that your brain is sabotaging your style. There are a number of ways it can do this, but one of the most common ways is known as…
Pinterest is a platform many women use for style and outfit inspiration. Pinterest tracks the most common searches and has published a list of trends it identifies for 2026 in fashion, based on site searches. So you don’t have to go searching I thought I’d share some of them here. Brooches Everything old is new…
Have you ever brought home something new, full of excitement, only to realise a week later that you are wearing it in exactly the same way every single time? Caroline sent through a similar question, and it is something I hear often: Why do I keep styling new pieces the same way, even when I…
Ever found yourself wandering the shops, feeling completely uninspired by what’s on offer? You know your colours, you’ve done the work – but suddenly everything on the racks is beige, black, or bright orange. None of it suits you, and all of it feels like a compromise. This was exactly Helen’s dilemma: “My challenge is…
Christmas Gift Guide Ideas for Everyone Let’s be honest—holiday shopping can feel more exhausting than magical. The pressure to find the perfect gift for everyone (without resorting to yet another candle or gift card) can leave even the most thoughtful gift-givers feeling stuck. But not this year. Welcome to the Christmas Gift Guide 2025: a…
A client once told me she’d been typed as a “Romantic Ingénue.” The words sounded beautiful – delicate, feminine, soft – but she didn’t recognise herself in them. She was warm, confident, decisive, and loved clean lines. The label had left her more puzzled than empowered. That conversation reminded me how easily systems like Kitchener’s…
