What is the one thing you would spend a lot of money on?
Handbags and accessories
What is the one thing you wouldn’t spend a lot of money on?
Things I replace frequently like tank tops. I wear them under everything all year round.
What are your top tips for looking stylish when travelling?
Crease free fabrics, elasticated comfort and I always have a large scarf. Oooh to travel again…………
I haven’t mastered that, but I believe its hair and make up as if you look put together on your face, then you can get away with most things on your body!
How do you balance new trends with a more timeless look?
By only embracing the elements I know will work for me.
What is your current obsession?
Sneakers with everything
Being a designer, I’m always on the hunt for inspiration so it comes from anywhere and everyone. I have a friendship circle of women, who inspire me, who say I inspire them too.
Do you have a signature piece or style?
Probably droppies (dropped crotch pants)
That’s not my goal, I always just want to feel confident, comfortable and suitably attired for the situation. If I want to make a good impression, I feel like I can do that more with my personality rather than what I’m wearing if I’ve nailed feeling good in my outfit.
Look at your outfit from all angles
What’s the best piece of style wisdom you’ve ever received?
Create curved shapes not boxed lines
What is your favourite current trend?
Head to Toe colour
What’s your favourite short cut to style?
Having at least one feature / ice breaker item
I’m not personally keen on crop top sets
What are your favourite websites?
Pinterest, I spend hours on there every week
How would you describe your personal style?
Comfortable, colourful and printed
Who are your style icons?
No one in particular, but I find a great deal of inspiration on Instagram
Where are you based?
Sydney, but I only moved to Australia in 2007, originally, I am English.
Where can we find you online? I am the designer and owner of Philosophy Australia, a womenswear label proudly made in Sydney, with comfort, versatility and timeless appeal at its heart.
Instagram URL @ali_lennard or @philosophyaustraliafashion