The Real Reason Nobody Noticed that Blue Suit


Yesterday on Australian TV there was an apparent meltdown by one TV newsreader that her colleague was wearing a top that appeared on camera to be the same colour (white) as her own (though apparently it was a very light blue, but it did show up on screen as white).

Channel 9 News presenters and guest turn up in white tops


The problem being apparently that the guest they were interviewing was also wearing a white top, and doing one of those three way split screen chats that are popular on TV news programs these days, the lead presenter got antsy that her colleague hadn’t found a jacket to put over her top (though she didn’t decide that she’d be the one to don a jacket, instead demanding that her colleague be the one to change).  Many women really don’t like it when they turn up  and someone else is in the same outfit!

Yet I actually think the three women in white looks clean and is less distracting than if they were all in different colours, you focus less on what they’re wearing and more on their message.

The black jacket as demanded to stop all three appearing in white


Women in the media are regularly criticised for what they wear.  Women in general receive much more criticism and discussion on what they wear, partly as women’s clothing is so much more varied than men’s, and also because women’s bodies are seen as something that we can comment upon.  Yet women’s bodies are much more complicated to dress than men’s too.  It’s so much harder to get it right as a woman.

So, awhile back, an Australian morning TV talk show  host (Carl Stefanovic) wore the same navy blue suit for a year and nobody noticed, to show how ‘sexist’ we are about what women wear.

Carl Stefanonvic - same blue suit, but different coloured ties - our brains don't register the suit, but they do register the tie colours and patterns changing which is why nobody noticed

What he forgot to understand were three things:

1. Neutrals are forgettable, particularly dark neutrals such as navy (which can sometimes almost show up as black on TV screens or a lighter blue, depending on the screen and lighting at the time).

2. Male anchors wear suits. They don’t really change up their outfits day to day, so they are not particularly noticeable.  Men tend to have a bunch of similar suits, the details of which are hard to see on a TV screen.  If male anchors wore smart casual,  such as  shirts with patterns and colours, different fabrics and styles, we would notice.  It’s just convention that they don’t.

3. He changed the colour and patterns of his shirts and ties. What we remember is colour (studies show that we remember a coloured experience way more than a neutral one – like 70% more). So by changing the colour of his tie and shirt each day,  he was fooling our brains into thinking he was changing his entire outfit every day.   If he really wanted to prove a point, he should have worn exactly the same colour suit, shirt and tie each day.

The real reason nobody noticed Carl Stefanovic's blue suit for a year experiment


This is why we love the black pant or jacket to wear to work. Nobody really notices the neutral. They notice the colour of your top changing, but not the neutrals that they go with.  This is why you could wear the same pants day after day and nobody would notice, as long as they are a dark neutral.

This is why neutrals should be a basis of your wardrobe as they are great for cost-per-wear as you can mix them with many colours and they can easily be worn again and again without drawing lots of attention to themselves.

Find out which neutrals work best for you based on your hair colour and undertone

Once you know the best neutrals for you, you can base your wardrobe around these.

Neutrals – what are they

Videon on what is a neutral

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I'm not sure if it's for you but how would you feel if you learned all about the colours and styles of clothing that suit your individual personality, shape and style? Just imagine what it would be like when you can open your wardrobe and pull together fabulous outfits that make you look and feel amazing every day? If you'd like to stop wasting money on the wrong clothes and accessories plus join an amazing bunch of very special women also on their style journey - then my 7 Steps to Style program is right for you. Find out more here.

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  • I have been looking at your web site and youtube vlog for years, but have never commented. Funny to me this should be my first comment.
    I think even if he wore the same suit with the same shirt and tie, still no one would notice. Simply because he is a man and as long as a man looks put together, clean, professional, the world only notices that he looks competent.
    As women it is different. If a woman wore the same suit, shirt, accessories, for a year, after about 2 weeks we would all be like, “Does she not have any other clothes?” If she changed up the accessories, it would take a lot longer to notice and if she changed all three many of us may not notice at all. I myself would, because, I am into fashion and I notice everything people wear. But most women would not. It is in part gender, perception, and the fact that people do not notice details right away.

    I am one of those people who hate to enter a room and see someone dressed the same way, but, I still think this woman overreacted. You had on similar colors, you did not have on the same shirt. Some people take it too far.

    • Thanks for watching and reading! Yes women’s clothing is much more different than men’s which is why it’s so easy to notice when a woman is wearing the same clothes!

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