Video is a medium that has become more and more popular, from Facebook Live, Skype, Instagram videos, Messenger Video to video conferencing and webinars all part of daily life it seems. With our smart phones in our hands we can make a video so easily. It’s often worthwhile to consider if you’re making a video for a business purpose just how you want to be perceived, and what will come across best on camera. So inspired by this question I’ve put together some videos to assist you in choosing the right clothes to have the best presence.
Can you make some videos on how to dress for videos! I’m thinking of doing some short informational videos, it would be great to hear what advice you have!
I’ve made a couple of short videos to help you decide what to wear when you’re making your next YouTube or short video. These tips will also help you when dressing for a video conference call too. Anytime you need to have a presence on screen!
What to Consider in Your Video
Who is your audience? Is it corporate and business orientated? If so then wear more structured clothing.
If you want to appear more friendly and approachable, wear softer fabrics.
What’s in the background? Is is distracting from you?
How to Choose Colour and Pattern for Your Video
Colours to Choose for Video
Make sure the colours flatter you and don’t take attention away from your face. The right colours will make you look alive and vibrant, the wrong ones will make you look tired and inefficient.
Knowing which colours suits you really helps (this is why I recommend everyone have a personal colour analysis as it gives you a palette to build your wardrobe around, where everything makes you look good, you can get my professional opinion on your colours with my 7 Steps to Style program).
Patterns in Video
Patterns can be worn in video, but avoid stripes as they strobe and shimmer. Before you choose to wear a pattern do a check and record some footage with yourself in the pattern and notice if it seems to come alive and move!
Also be aware of the scale of the pattern. A large scale pattern can overwhelm you, this will tend to make you look less authoritative.