Size, age and fashion are always subjects that raise emotion in many. Yesterday, reading our local paper The Age I came across an article about Calvin Klein designer Fransisco Costa and his view of who is customer was (a woman over 40 most likely) and how using 16 year old models, wasn’t really working for his market. For his recent show he’s been using older, curvier models. As he said:
”These women buying the clothes, they’re not all 16, not all blond, not all Russian,” he said of the more common catwalk model.
”I had felt a disconnect with that; that’s why I had to bring these other elements into play.”
Also on the size of clothing, comes an article about the the increasing sizes of a few Australian designers such as Leona Edmiston, who are upping their top size from 12 or 14 to 16 or 20. Of course, controversy reigns as Nevenka designer Rosemary Masic says she’ll never go up higher than a 14 as that promotes an unhealthy lifestyle (of course this has been discredited by medical professionals).
I have to say, making a statement like this, really makes my temperature rise, I am by no means an unhealthy weight, yet often find a size 14 (Australian) top is too small across my bust, so have to go up to a 16 to fit the girls in. There are plenty of healthy women over an Australian size 14 who are being discriminated against by fashion labels. If the ‘average’ Australian woman is a size 14-16, why don’t these designers who won’t go past a 12 or 14 realise that there is a lot of money they are missing out on because of their own prejudices?
Pic courtesy Leona Edmiston collection