A lovely reader wrote to me with this fashion issue: “My height and build, which is petite, is my main challenge when it comes to shopping for clothes. Most especially trousers. I’ve bought crop trousers, however, the fit isn’t that good. Tops with V-necks or cro crossover dresses are a problem as the V comes too low.…
Here’s a question I get all the time, and it makes complete sense that you’re asking it: “Imogen, I keep buying things I never wear. What is wrong with me?” Nothing. Absolutely nothing is wrong with you. But something very interesting is happening in your brain, and once you understand it, you’ll have a much…
A lovely reader recently wrote to me with the following conundrum: “I have smooth, wavy hair, with textured skin and have read your post about how to wear texture when you’re naturally smooth, but as I’m the opposite, I wanted some tips on how to wear smooth fabrics when you’re textured.” Ways to Add Smoothness…
You’d think finding a pair of comfortable pants would be straightforward. Something you can move in, bend in, sit on the floor in… and still feel like yourself in. But if you’ve ever stood in a fitting room wondering why everything either feels good or looks good – but never both – you’ll know it’s…
The Most Googled Style Question That Isn’t Really About Style Have you ever typed into Google something on the following lines: How to wear [specific item] (e.g., barrel-leg jeans, sneakers, oversized blazer)… Every day, millions of searches are typed into Google that follow a familiar pattern. How to style a blazer. How to wear an…
There’s a quiet assumption that trips a lot of women up – that feminine style and low-maintenance style sit at opposite ends of the spectrum. That if you love softness, detail, or a more romantic feel, you’re signing yourself up for effort, upkeep, and complexity. But that’s not actually what’s going on. What’s really happening…
In our Top 10 Most Googled Style Questions, the next on our list is “How Can I Dress More Confidently and Powerfully?” It’s an interesting question, as research on confidence suggests that it comes from action and building skill. This is why just following the style formula of someone else, who is not you, won’t…
There was a moment at Australian Fashion Week 2025 where it became impossible to ignore – underwear had officially stepped out from beneath the outfit and into full view. Lace bodysuits worn as tops. Corsetry layered over shirts. Silk slips styled as dresses rather than hidden foundations. And while it might sound like just another…
Colour Is Not a Matter of Opinion. It’s a Matter of Science In the top 10 Google searches on personal style, colour is a hot topic, and searches by people wanting to know which colours match their skin tone have risen exponentially over the past few years. With the rise of AI tools, people have…
You don’t actually need more clothes. What you need is a wardrobe that works harder for you. A wardrobe full of clothes that work seamlessly together, rather than separate outfits that you can’t split. Because more clothes rarely solve the problem. They usually make it harder to see all your options, even though having those…
There has been a quiet but powerful shift happening. Women are stepping away from rigid beauty rules, harsh dye schedules, and high-maintenance styling routines. In their place, they’re choosing something that feels far more sustainable. Not just for their time, but for their identity. Embracing natural hair texture and colour is no longer a compromise.…
Following on in our deep dive into the most commonly Googled style questions is “What are the latest fashion trends and how do I wear them?” It’s an interesting question: as fashion trends change, the older we get, the less aware we often are of them. Yet how we are perceived can be influenced by…
You do not need a wardrobe full of shoes to create stylish, cohesive outfits. In fact, having too many options often makes getting dressed harder, not easier. What matters far more is choosing the right shoes that work across multiple outfits and occasions. When you understand how to match your shoes to your outfit using…
How do I dress for my body shape? is one of the most Googled questions around personal style for women. In fact, I’ve got many of the answers here on Inside Out Style if you want to find out – take my free body shape calculator quiz and download your body shape bible for the…
As a child, I learned to sew. I was lucky, my grandmother taught me to knit, and my step-mother taught me to sew (as she sewed), and I always loved making things (we did a lot of toilet roll craft in our house and for many years had napkin rings covered with wool made from…
Melissa asked a brilliant question: “How do I go about balancing my natural flamboyance with the practicalities of being a mum of four?” First of all, there is absolutely no reason why you cannot have your natural flamboyance in your style. Being a mum of four does not mean your personality has to disappear. It…
Stop Buying Clothes. Start Seeing What You Already Have. We’re looking into the next most Googled question about style: “How Can I Make My Current Wardrobe More Stylish?” If you go on social media, the answer will be to shop more. Follow some influencer’s list (that they’re getting paid to promote) and supposedly your style…
You Don’t Need Another Capsule Wardrobe. You Need Your Identity Revealed. You’ve tried the capsule wardrobe. You’ve bought the “investment pieces.” You have a wardrobe of basics. You’ve followed the style rules. So why does getting dressed still feel like such a struggle and you still feel that you lack style? If you’re a woman…
A reader wrote to me and said, “My question is, how do I build a wardrobe of outfits instead of just basics?” And I love this question because it gets to the heart of why so many intelligent, capable women open their wardrobes and think, I have plenty of clothes, so why do I feel like…
Your Style Isn’t Lost. Every week, hundreds of thousands of women type the same hopeful question into Google: “How do I find my personal style?” They think they’re looking for a quiz or a Pinterest board. Or a deep dive into ‘capsule wardrobe essentials’ that somehow always includes a white button-down shirt and a trench…
You love clothes. You’ve always cared about sartorially fitting into your environment and looking polished, but somewhere along the way, the world got more casual. Now, wearing what feels right to you can make you feel out of step. You’re not alone. Many women face the same dilemma: how to stay true to their more…
