Using the Principle of Volume to Flatter Your Body Shape

Balance is the concept of visual equilibrium. When we talk about dressing for your body shape and body proportions, what we are trying to do create visual balance. There are 4 main principles of co-ordination that influences how you achieve balance with your outfits. These are: Levels of Refinement Principle of Volume Related Shapes Related Lines When…

What is Smart Casual and How to Get the Balance Right

So What is Smart Casual Anyway? Smart casual treads the line between more businesslike or formal wear and relaxed casual everyday attire.  It’s ideal for many relaxed business settings and social occasions with polished, yet relaxed attire. As such, nailing the perfect smart casual look requires balance. A common way to achieve a smart casual…

Monochromatic prints in blue and their value contrast

Identifying Monochromatic Patterns and Prints

Reader Question – I’m a low colour contrast, high-value contrast creative type who adores print. How do I choose a print with these concepts in mind?  I’m keen on blue and white prints. Identifying Monochromatic Prints A common misconception is that monochromatic patterns and prints are black and white (and sometimes greys). But it actually…

When You Can't Find the Perfect Colours in Clothing What is the Most Important Colour Property? - warm vs cool, light vs dark or bright vs muted

When You Can’t Find the Perfect Colours in Clothing What is the Most Important Colour Property?

Style and fashion can be overwhelming. There will be days when getting dressed is a struggle when you can’t pick an outfit or you find yourself wearing the same pieces in your wardrobe that you have always worn, in the same combination and not feeling excited about them. Defining your personal style and knowing your…