Y is for You

You are beautiful and unique Your body architecture is yours alone. You are not one of 5 or even 10 body shapes and that is all you need to know. You are much more than that. Your body architecture is a combination of silhouette, proportions, scale, texture, sheen, somatotype, colouring, defining features and most importantly,…

Body Image Survey

Nine out of 10 Australian women have regular “fat days” and most are miserable about their bodies, a survey has found. The survey, conducted by two Melbourne universities, paints a bleak picture of women who don’t like seeing their reflection in the mirror. More than two-thirds of women feel uncomfortable looking at themselves naked in…

What's the Average Lifespan of an Item of Clothing?

Discover The Average Lifespan of Clothes and What You Keep Longest Even Though You Don’t Wear It

I’ve written posts on the fashion lifecycle – fads – trends and classics, and also the expected lifespan of different fabrics and clothing. And whilst doing research on these topics, I stumbled over research on how long people actually keep their clothes – and thought it was quite fascinating and wanted to share some salient…