Understanding elements of style

How Curved Lines Work

Becoming a magician with clothes involves learning the illusion of line.  The slowest line we see is the curved line.  Why?  Well as our eye follows its path, it’s curves slow us down. Thus, if it’s a slower line to look at, it adds volume and curves to our bodies. Where do we find curves…

Level of Refinement

What are the Principles of Coordination – Levels of Refinement

In one of your last videos, you talked about principles of coordination – can you go in more detail on this, please? There are 4 main principles of co-ordination – these are: Levels of Refinement Principle of Volume Related Shapes Related Lines Each of these influences how we put outfits together, from accessories to garments,…

What Are the Style Rules?

Often people will comment that they don’t agree with the advice I’ve given in a blog post.  They will tell me that think my ‘rules’ are wrong and they don’t plan on following them.  There are no rules that I would say are finite “style rules” in the book, everything is just a guideline. The…

S is for Scale - Imogen Lamport's A-Z of Style - Scale is an illusion technique you can use to make areas of your body appear larger or smaller

S is for Scale

Scale is one of the most important elements to consider when thinking about dressing your body and personality.  It’s one of the tools we have to create an optical illusion, we can use it to make ourselves or parts of ourselves appear larger or smaller (or just as we are), depending what we want to…

How to Break The Style Rules – with Emerson Big W

Sponsored by Nuffnang I remember when growing up learning about a whole load of rules, such as “blue and green should never be seen” and “don’t mix prints”, but I have found during my time as an image consultant and stylist that these rules are made to be broken. Many of my clients are scared…