The Importance of Conscious Shopping


How to become a conscious shopper

Are you a conscious shopper? Not sure? Do you plan your shopping, making sure that what you choose is really going to add something usable and valuable to your wardrobe? Or do you go out shopping without really thinking about what you need?

Jill Chivers of My Year Without Clothes Shopping and I got together and recorded some videos to share with you on some aspects of conscious shopping and style.  Here in our first video we discuss some ideas about conscious shopping plus include a tip or two that we’ve figured out over the years.


I'm not sure if it's for you but how would you feel if you learned all about the colours and styles of clothing that suit your individual personality, shape and style? Just imagine what it would be like when you can open your wardrobe and pull together fabulous outfits that make you look and feel amazing every day? If you'd like to stop wasting money on the wrong clothes and accessories plus join an amazing bunch of very special women also on their style journey - then my 7 Steps to Style program is right for you. Find out more here.

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  • Although I’m 50 years old, I never used to pay attention to my clothes. Two years ago, I started really concentrating on my wardrobe and purged a lot and now buy just what I really love. I still have some gaps to fill, as money allows, but am getting to the point of being able to shop my closet. I was really happy to hear that it took you 3 or 4 years to get to that point. Now I don’t feel like I’m behind! Thanks ladies!!

  • Imogen,

    I really enjoy your blog! You always have interesting topics related to personal style. I hope you’ll do some more videos with Jill.

    As for shopping, yes and no. I do have a ‘list’ of items that I’d like to add to my wardrobe and I do go shopping for them, BUT if I see something I really fall in love with AND it looks great on my body AND I know I’ll actually wear it, then I’ll cave in and buy it! Jill was spot on when she said that a lot of fashion is “cookie-cutter” styles and doesn’t fit with her own tastes. YES! That is SO frustrating. I have an hourglass shape and yet everywhere I go I see those “blouse-y” tops that hide my waist and they instantly add pounds!

    And Mary mentioned the 3-4 years to get your wardrobe where you want it and I thought that was interesting as well. It’s definitely a process and takes time and like you said, consciously adding pieces that will work with what you have.

    Great post! 🙂


  • Hi, I’m new to the site but I love what I’ve read so far. May I suggest that you find a less noisy environment to record your videos? As well, I’m Canadian and I find that it’s challenging to hear others when they speak with an accent (sorry!). It was very interesting, though. Loved the point about being in a “jeans and T-shirt, too” but with that little extra something.

    • Alana – we know it was a bit noisy – unfortunately it was the quietest place we could find – Jill was down from Queensland and it was the only place/time we could get together.

  • Imogen – You give such great value to your readers! This was a really fun video to watch and was full of brilliant ideas. I just wish I could have been there with you!

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