Fashion Forecast – Colour of 2010 -Turquoise


According to Pantone (who do lots of research on all things colour related), Turquoise will be the dominant colour of 2010, and I have to say as a colour choice this one makes me happy, as turquoise is a colour that can be worn by every colouring and look great.

Sure, some people need brighter turquoises and others need softer more muted ones, but it won’t scream on many complexions like some of the recent colours that we’ve seen dominating our clothing ranges (such as coral pink, chartreuse green).

Why does it work so well for so many?  Because it’s made up of both warm and cool colours – blue and yellow, so it has both warm and cool undertones and therefore works and mixes well with neutrals of each undertone.

From the Pantone website: “In many cultures, Turquoise occupies a very special position in the world of color,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”

Not only can it be worn as clothing items, there is of course the stone that the colour name came from, add some turquoise jewellery to make a red top zap, a navy suit modern, dress up some khaki, camel or beige.  Try it with pink or purples (from red-violet through to lilac or deep purple).  Mix it with lime green or teal for a tropical feel.   Turquoise is both a great colour for a garment as well as an accent colour in shoes, jewellery, belts and bags.


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  • This is genius.I had looked for the pantone for spring 2010 and the turquoise (as well as the coral) caught my attention.
    It's wonderful that you have shwon the best ways to wear it.

  • I hope turquoise includes teal, the former looks terrible on because it does nothing for my skin and clashes with my eyes. Teal, on the other hand, is divine!

  • WendyB – I can't believe you haven't tried them together!

    Rank – glad you've got one – get it on!

    Nurmisur – thanks

    Luinae – turquoise is a bit bluer than teal, but there will be a turquoise that suits you. Teal is slightly greener, and if that's your preferred colour go for it!

  • Turquoise is on my color chart too. Being a `summer´, I have the cooler shades of it. Somehow, I just don´t like the color. Maybe, if I lived in a country with endless warm weather, I´d think differently. Some time ago, I wrote, that I feel that the climate plays a role in color choices. I still do.

  • Mmm interesting – I do like this colour too (non-tree like aswell!) – bought a turquoise cotton scarf with little bobbles on it just before Christmas from Jigsaw… so good!! And thank you too for your christmas wishes Imogen. Hope to organise my wardrobe and contact you in 2010!

  • This makes me excited, because turquoise is one of my favorite colors to wear. I'd never thought to pair it with violet before – I must try this.

  • While I love turquoise as a color, it isn't one that I've been able to figure out how to wear as a garment, (as I've aged, the bright colors that looked good when I was young just look overwhelming) I completely agree that it is a far more wearable color than chartreuse or coral, especially for those who don't have warm-toned skin or hair.

    My color-season is kind of a "faded" (low-contrast) winter; I think I will make an effort to use it as an accent, with jewelry and accessories. After all, turquoise is my birthstone!

  • I love turquoise, one of my bests colors. Now, my reaction is on one side: Yes, There'll be more offer of this color on the "pret à porter" market!…wich means in nice fabrics and everything, but also: Oh no, we'll see it everywhere in cheap clothes, or worn with black and no originality, and in two years we'll be sick of it. So I'd say here comes the time to be carefull with the way I'll wear turquoise. No all black with two turquoise accesories. I did it with coral a few weeks ago to go in a tango ball where we sit at same table than other (unown) woman, ( Men on one side of the room, woman on the other side, couples in the extremities, funny!) and two other woman at the table ( we were 5) were wearing the SAME COMBINATION!

  • Thank you once again! This time for explaining why turquoise looks good on so many. If you don't think you can wear it, experiment with greener (to sea green) or bluer, like Luinae, to teal.

    Can anyone tell me why there is a sea of magenta out there, a colour that flatters few, and looks cheap?

  • Just want to say hi here. Your blog has so much depth and is my favorite blog and I have learned so much from you. Thank you so kind to share your knowledge with us!

  • Hi, I know this is SO late, but I’d LOVE to know what turquoise that a high contrast very pale olive-skinned girl could wear? Or Imogen, is there a pic of cooler turquoises and warmer ones? I need help! ha

  • I’m coloring a page from the Jazz Age & the dress is turquoise. She has a large cape around her with big fur around the neckline; what color would be good for the cape ? Tks much

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