Reading the paper on the weekend I came across a mention of a study done by UK retailer Matalan, I haven’t yet found the actual study results online, but here is the news report:
WOMEN spend almost a year of their lives deciding what to wear, a new study has found.
Choosing outfits for work, nights out, dinner parties, holidays and other activities means the average female will spend 287 days rifling through their wardrobe.
UK clothes retailer Matalan compiled the results after polling almost 2500 women.
The study, based on the adult years from 16-60, found most women spend around 20 minutes deciding what to wear before hitting the town on a weekend night.
Weeknights out can take up to 20 minutes a time too. Deciding on what clothes to take on holiday uses up to 52 minutes each time.
While on holiday, 10 minutes a morning will be taken up trying to find an acceptable outfit, with another 10 minutes spent picking evening clothes.
Dinner parties, Christmas parties and black tie events take up about 36 minutes a time, six times a year – adding up to 3 1/2 days.
The study also found on average women will try on two outfits each morning before coming to a final decision.
And one in two women spend 15 minutes the night before work, deciding what to wear.